To appear high in Google search results can be the difference between a successful website and one that barely gets any traffic at all. That's why understanding SEO (Search Engine Optimization) is so important, both in theory and in practical implementation.
Contact us See what we can do for youBluntly put, the goal in almost every company is to sell as much of their products or services as possible. That’s why you don’t market a website only to your existing customers, but also to attract potential customers. This is where search engine optimization (SEO) will play a significant role in your business.
All businesses that operate a website, web page, or e-commerce site benefit from investing in search engine optimization (SEO). Google is today the single biggest source where we humans search for answers to our questions. The value of appearing high on the searches that are relevant to your business and website can, in some cases, be priceless.
The organic indexing on Google and other search engines is completely free to appear in. It’s like being listed with a service provider or similar, but without paying a single penny. But it’s only those who invest in their search engine optimization that will benefit from the searches. Users are not willing to search through too many results. Moreover, results that are ranked lower are also considered unreliable.
Continuously investing and having an SEO plan for your website is not only good for visibility on Google, it’s also a long-term investment that can generate endless sales opportunities for your business over time.
On average, 8.5 billion searches are made on Google every month. The power of appearing high on relevant keywords on the web’s largest and free business directory can be enormous.
This is how we can help you reach top positions on Google.
On-page SEO refers to all the work done on your website that directly impacts how your website ranks on Google. When we work on your SEO, we improve and optimize, among other things, editorial content, titles, meta descriptions, internal links, website speed, image optimization, and more.
What we aim for when working on On-page SEO is to achieve the most optimal version possible of all pages on your website.
A very important part when it comes to search engine optimization is Off-page SEO. This is the collective term for all search engine optimization that occurs for your website but from other websites.
Examples of Off-page SEO include inbound links to your website from other websites, reviews, Google My Business and other listing services, and in some cases, links to your website from various social networks.
When we work on Off-page SEO, we ensure that your website receives high-quality backlinks (inbound links from other websites) and that other external factors that affect your SEO are kept updated.
Technical SEO focuses less on the content of your website and more on what’s behind it. Websites can be created in many different ways, but Google knows what they like and don’t like in a website. That’s why it’s incredibly important that we get the opportunity to work on the technical aspects of your website to improve it and thus please Google more.
With technical SEO, we work on parts such as code optimization, loading priorities, speed optimization, and more.
If your goal, like many other companies, is to use your website as a channel for direct or indirect sales of services and products, SEO is as important as paid traffic and advertising. Unlike paid advertising, keyword optimization is a long-term project that rarely lasts for less than 6 months into the future. This is for the simple reason that SEO doesn’t produce immediate results on search engines. However, a comprehensive and intensive SEO effort often yields great results, and even if the project is completed, the ranking often tends to plateau and maintain the positions that have been achieved.
One of the keys to successful SEO is to continuously work over longer periods to add high-quality content to a website. The addition of content is reflected as a result in the tools we use to measure SEO, and it is also possible to further optimize the content. In addition to the content on the website, we also work with technical SEO, off-page SEO, and external links (backlinks).
Today, we work as a provider of SEO services for several clients, where the needs vary. No website is too old or new, too small or large, to allow keyword optimization to be part of the development work that will generate success.
Which SEO strategy is best for you? What results can you potentially expect if you start working on SEO? Do you need search engine optimization at all?
The questions can be many, and sometimes it’s easiest to directly contact someone who is really knowledgeable about search engine optimization. If you are unsure and have questions about the benefits of SEO for your website, don’t hesitate to contact us! We are happy to set up a meeting to discuss the benefits of SEO and how we can help you get started.
No project is too big or small for us. An informal chat or email conversation with us is the first step towards a website that delivers results.
Hello! My name is Edvin Uddfalk and I am the head of the agency. Talk projects directly with me on phone 010 - 207 45 16 or email edvin.uddfalk@exacta.se.
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